Improve your business WordPress website security

As one of the most popular Content Management Systems (CMSs) available, making a business website on WordPress is fun, easy and has reasonable out of the box security.  

There’s a reason why so many people choose WordPress for their business which stands for its reliability and SEO capabilities. This doesn’t make it perfect; no website is. That is why it is important for you to improve your business WordPress website’s security. 

Why do you need to improve your WordPress website security? 

A hacked website can cause serious damage to everything about it and if that’s your business website, then it puts your company at risk too. Anything from information theft to malware distribution can cause major issues for your brand and clients. Fortunately, by following WordPress security best practices, there are plenty of things we can do about that. 

Picture these next steps the same way as getting a lock for your store’s door and installing an alarm system. Your WordPress business website is a virtual building, so let’s improve its security. 

Use a reliable web host service. 

It can be very tempting to save the extra money and opt for a cheaper hosting provider, but that may cost you more when things go wrong. Investing in a reliable service that can provide multiple layers of security now can go a long way for your company. 

So how do you know if the web hosting provider is reliable or not? There are a few key factors we can look for. Being able to back up your website data quickly is very important, and an automated backup will come in handy. The provider should also be able to provide malware and antivirus scanning options as well as protection against DDoS attacks. Lastly, make sure you are given the SSL certificate.  

Install a trustworthy security plugin. 

Manually searching for security issues is a very long and not so fun process. Not to mention learning how to do all the technical processes for finding them. That is why WordPress’s ability to use plugins is incredibly helpful. Installing a security plugin can help you identify threats and take care of the issues. To find a trustworthy website, read our article on how to not let your next plugin ruin you

Get an SSL certificate. 

This step is vital, not only for your security but for your clients and SEO too. If your website does not have one, Google Chrome will make your business website as unsafe and that may drive potential clients away. Nobody likes browsing in places where their own information can be at risk. 

SSL or Secure Socket Layer is a certificate that you can install in a web server and it ensures s secure connection between a browser and the server. As a business owner, you sometimes handle private and sensitive data and the SSL will protect just that. Before you jump away to get one, there are some things you should check before getting one. Make sure that the provider has an SSL certificate themselves and get at least a 128-BIT encryption level. 

Start using a firewall or VPN. 

You have probably heard of what a firewall is, so we will keep it simple. A firewall helps you manage HTTP traffic by allowing you to monitor, filter or block it. This can be very useful when it comes to preventing security flaws on your website. 

Next is the Virtual Private Networks (VPNs). If you haven’t seen them by now, then you are doing a good job at avoiding ads because they have become increasingly popular lately and for a good reason. They protect browsing information by hiding IP addresses. It’s cyber-invisibility. This can protect your identity and that of your clients on the web. 

Update WordPress. 

WordPress goes through many updates to improve functionality ad security. It’s always a good idea to get the update as soon as possible but that can come at its own risks if you don’t know what you are doing. Set yourself up for success and learn about how to update your WordPress website

Set strong passwords to protect your database. 

While this tip is simple and doesn’t need much explanation, it’s still just as important. Passwords are sometimes the first line of defence and that is why that first wall against threats needs to be strong. You can’t stop at your business WordPress website, your database needs strong security too. Otherwise, you could be putting a lot of valuable information at risk. 

Make sure that you and your clients are at their safest with Web2Web. 

When it comes to the security of sensitive information and the integrity of your brand, there are no corners to cut. Finding the right web host, plugin and VPN while maintaining it all during WordPress updates can take a lot of time and require attention to every detail. This is exactly what our professional team at Web2Web are good at. We design, develop and improve business websites on WordPress so that you have one less problem to worry about. Make your business and clients safer and contact Web2Web

Why you should keep your Brand Identity consistent

Brand identity and the way you keep it consistent is important for your business strategies to be successful. When your company’s clients are repeatedly exposed to the same core message and visuals, it strengthens your brand and makes more loyal clients.

Today, one of the first business to client interactions is online with your website or your social media, so you must make sure that those platforms are all consistent too. 

What is your brand identity and why should you keep it consistent? 

Brand identity is the practice of presenting your brand in a similar way. You do this by keeping your logo, core message, colours and images consistent to your clients. When they view your website or read your social media posts with consistent brand identity, these elements become part of your client’s memory.  

Using your brand identity makes it more memorable and recognizable by your clients across all your marketing channels and touchpoints. It also removes any confusion your clients may have. When they land on your website that has a consistent brand identity, they will remember exactly why they came to you. This makes the user journey smoother. 

The benefits of having brand identity. 

The number one benefit this practice will give to your website and social media is brand recognition and the creation of loyal customers. When the same message and recognizable visuals are repeated, you create a strong connection between the two. This is something clients can learn and remember, ultimately allowing them to get to know your brand.  

With recognition comes trust. With trust, comes loyalty. 

By having a strong brand identity, you create a way to stand out from your competition. In a competitive market, many products and services offer similar solutions to clients. Brand identity is what sets you offer apart from the crowd. Emotions can also be built as an attachment to this identity. If a client has a great experience after landing on your website, they will carry that experience over to your other touchpoints.

Done right and a simple logo can evoke good emotions. Think about how your favourite restaurant might make you feel hungry. 

Keep your brand identity consistent. 

To build a brand identity that can reap the benefits we have just discussed can take time. The most important part is to stay consistent, even after the identity becomes recognizable. It can even start to feel boring using the same look and feel repeatedly, but instead of changing everything, use the same identity in more ways.  

To make sure you and your team stay on the same page and maintain consistency, you can make a brand style guide that everyone can follow. 

Making a Brand Style Guide: 

This guide defines your brand elements and the rules that everyone will follow when updating your website, creating a social media post or any other kind of marketing. This will keep the brand identity consistent.  

We start with your brand’s mission and core message. Then we show the colour palette including the hexadecimal code for each colour. Next, the fonts your brand uses and how each one is used. Following the font is the brand voice and guidelines for the copy. This will include examples for the tone and message you want to be repeated in your identity. Lastly is the imagery and how it is used. This will combine all the previous references and show how things should be displayed along with images and patterns that you want to be part of your brand’s identity. 

When it comes to rebranding. 

Be cautious and thoughtful about how you rebrand. Making a new look and feel can be very exciting but always consider the impact on your branding consistency. The last thing you want is for a client to land on your website and think they are in the wrong place. Brands evolve slowly because they always maintain some of the core elements of the previous identity.  

So, when it comes to rebranding, study what the most important features to your brand are and keep them the same way or change them in a subtle way so they are still recognizable. 

Make an impactful brand identity and keep it consistent with Web2Web. 

When it comes to designing and implementing your brand identity, there are a lot of steps involved. With Web2Web, you can make that process a lot simpler with a team of professionals that can create and apply strong brand identities to websites, social media and marketing.  

Get your brand in the minds of your clients and stand out from your competition by contacting us

How AI can improve your business website in 2020

Artificial intelligence, AI) was once fiction but now a reality and it can be used to improve your business website and we are going to talk about how. There’s a large chance that you are already using AI right now without even knowing it. Search engines use AI to improve your search results and other sites you visit may have used it to improve user experience (UX). 

So, what is AI exactly? 

To put it simply, AI is any program, machine or software that can learn, reason and perform a task. These tasks are what you would normally need a human to perform and it does them in real-time. Think of Siri or Alexa, they can recognize your voice and find answers to your questions. It doesn’t stop there. AI is constantly learning from its experiences and can adjust itself and its results based on what it learned making it an incredibly useful automotive tool. 

Wcan use AI to improve your business website. 

AI can be used to enhance your business website’s UX, create better results from searches and manage your inventory and data accurately. Surprisingly, AI gives your clients a more human experience from your brand’s website. It does this by adding more engaging and responsive elements that learn from your clients’ likes and dislikes to offer them a more personalized experience. Let’s learn how we can use that. 

Chatbots. 

Nothing shows off AI more than when it talks to you. Very good chatbots use advanced natural language processing (NLP) systems which combined with its knowledge of your website and past interactions with your clients, will develop its own knowledge base. They can assist with questions about your company and direct clients to the page they are looking for. When faced with a question it cannot answer it can also direct your client to a contact page so they can get in touch with you directly. This makes AI one of the best-automated alternatives to live chat. 

Improved searches. 

The majority of potential clients are likely to look online for how your business can solve their problems. This is where search engines like Google come it, however, it does not stop at just Googles AI. We can use this type of AI in business websites too. Imagine asking your brand’s website for a product? 

On our phones, tablets and computers, we engage with AI like Siri or Alexa to solve our problems too and our answers need to be optimized for them as well. Searches are becoming more conversational with the younger audience and it grows just as fast as AI technology does. For a website to scale into the new way of searching for results it needs to be optimized in a more conversational way. 

Customize your website’s pages. 

As we have discussed before, AI can learn from your clients and how they interact with your brand’s website. It can do this for everyone, learning shopping preferences and common problems. With that information, it can show a much more personalized page for your client by offering ads and deals they are more likely to benefit from and information they are more interested in learning. This AI can improve your business website by making it more engaging than ever before. 

If you have ever used Google Ads, then you have likely used this type of AI without even realizing it. 

A more in-depth analysis. 

It would be very useful if everything the AI has learned about your clients could be viewed by you. Oh wait, it can. You likely already have a way to view how many people have viewed your company’s website and compare that number to how many people bought a product. That data is managed by AI and you can get more out of it. The more you want to learn, the more complicated the setup is, but when it’s set up, you can decrease the bounce rate and increase sales. 

Get the most out of your website with Web2Web. 

With the ever-growing technology, keeping up with AI and what it can offer requires constant learning and practice. By using our years of experience in website design and development, our team at Web2Web can move your company’s website to the next level.  

We optimize our work to scale with technology and our understanding of analytics can boost your business decisions into the future. Contact us today if you want to move your business forward with its website. 

The how and why of optimizing images for your website

In this article, we will discuss optimizing images for your business website. For a website to be successful, it needs to be engaging and images are a very important part of that. By having a visually appealing website, we reduce bounce rate and increase conversions. High-quality images with large file sizes can, unfortunately, do the complete opposite. There is a way to avoid that and it’s called image optimization and we are going to discuss how we can use it for your business website. 

Why we need to be optimizing images for your websites speed. 

Your clients don’t like to wait for websites that take long to load, so every second counts. On average, people expect a website page to take about two seconds to load, any more and you are offering a bad user experience (UX). Google and other search engines don’t like slow loading websites either. They want to offer fast results to their user’s solutions, and they will crawl the internet looking for just that. So, the faster your business website loads, the higher it will rank. 

Reduce the file size. 

To start optimizing images for your business website, we will reduce the size of the files. This is done before uploading the image to the website or your WordPress media library and there are two ways we can do this, compression and dimension. 

There are two types of compression, lossless and lossy. Lossless reduces the file size while maintaining the original image quality. This is done by only rendering images when they are uncompressed. Lossy, on the other hand, will lose some of the image data to reduce file size. When done correctly, the reduced quality is unnoticeable to your clients while loading a lot quicker. Which type of image compression you use is highly dependent on the image file’s format. 

Image dimensions that are unnecessarily large also increase file size. Making the image fit the space perfectly is important or optimizing images for your business website. If your image is 1200 x 600 pixels but the space on your website only requires 600 x 300 pixels, you can save a lot of load time by editing the image to only be the required size. 

Choosing the right image file format. 

Using the correct image type can reduce its weight and load a lot faster. There are four main file types that we can choose from, each one has its own strengths and weaknesses. This will also change the type of image compression we would use. 

PNG or Portable Network Graphic is often very high-quality but has a large file size. This isn’t necessarily bad because we can use lossless compression. It is often the best choice to use for graphics. 

JPEG or Joint Photographic Experts Group typically has a smaller file size than a PNG but sometimes at the loss of quality. Lossy is the most common compression for this file type and it is often used for photos. 

GIF or Graphics Interchange Format should only be used for animated graphics. No matter how you pronounce the word, it can a very fun tool to use on your website but too many can slow your page down. This file type uses lossless compression. 

WebP is relatively new and is the best option for small file size and high quality. Not every browser supports this image type, most notably Safari which is the second most used browser. 

Lazy loading can be another option. 

If your company’s website requires a lot of images on one page, lazy loading can help further optimize your website’s images. Typically, a website will load all the images at once, even when your client isn’t looking at them. Lazy loading uses a placeholder for images that have not been seen yet. When your client does scroll down to see the image, that is when the image will load. This can greatly increase load speed for pages with a lot of images or for infinite scrolling websites. 

This can also negatively impact your search engine optimization (SEO) if not done with proper care. Search engines like Google may ignore the images when crawling through your website if they are lazy loading, but you can get past that by providing links to lazy loaded content. This creates a page out of the content that search engine crawlers can see and not ignore. 

Web2Web creates optimized business websites. 

Optimizing images is just one step out of many in a successful business website. There are many factors to creating a website that is optimized for your clients’ needs and search engines’ requirements. That is why at Web2Web, we have a team of professionals dedicated to making every part of a website optimized for the best performance and highest conversion.

Create website content that will get noticed

Creating content is one of the most important parts of any website. Whether it be the end goal of your client’s journey or what leads to a sale, you need content that will grab attention. This will keep your potential client on your page longer and guide them to where you want them to be. 

To start, you need a platform to share on. It can be your website, blog, YouTube channel or social media page. Once you have a platform and ways for your clients to get to access it, you need to have high-quality content for them. If you don’t, you will lose your clients viewership and in turn, see an increase in bounce rate. Don’t just settle for mediocre content either, while it may not do harm it won’t be doing you any good either, and that is a waste of your time and money. 

Know who your clients are. 

If anyone knows who is going to read your company’s content, it’s you. You have worked hard to get your business where it is today and build that client base. Before we start creating website content, we want to outline who they are. Learn what kinds of problems they have, study what they want to achieve and what do they like to do? By knowing these things, we will be able to create content that is useful to them. 

Be relevant and easy to read. 

Content creation’s goal is to take a complicated concept and turn it into something your client can easily understand. Your clients are very likely to just scan over your website pages for what is most interesting to them. This means we do not want to overwrite. You need to play a tricky game of putting all the important information into a space that is quick to consume. 

To make this easier we need to start off by finding a goal of the page. Do you want to entertain or make a sale? When you have a goal, you can make the content lead to it in the simplest way, keeping the websites page relevant and easy to read. 

Use your brand’s voice. 

It can take a while to develop a voice for your brand, it may even change over time. Clients don’t like high corporate unemotional talk when they want to buy into what your website has to offer. It takes time to develop a voice or a skilled writer to embody that voice quickly.  

Create attractive headings. 

The heading is the first thing your client will see. A good first heading impacts a reader to do something like clicking it so they can find out more. This heading is also what needs to compete with the whole web of content that is also available out there. It needs to sell the idea to your potential clients that your content is more relevant than anybody else’s. This will also greatly impact your search engine optimization (SEO) rankings. 

Don’t just stop at the very first heading. If you look at this blog, you can get a summary of everything we are learning here just by reading the subheadings. If your clients only want one piece of information from your website, those subheadings will make navigation easier. In turn, it will reduce bounce rate and increase engagement. 

Proofread and edit multiple times. 

Nobody writes perfectly the first time around. When a mistake slips by, your clients are going to notice it and it will reduce your authority in the field. Take advantage of tools and ask other people to proofread for you and edit your work multiple times. 

Analyze your results. 

The last step to creating website content for your business is to analyze what you have done and use that data moving forward. The more content you make and change, the more you can improve and optimize. This step takes the longest to do but it is vital for your business website’s growth. 

When we stop learning, our content gets stagnant.

Stuart Smith, copywriter at Web2Web

Get consistent, brand-relevant content for your business website with Web2Web. 

Creating website content takes a long time to perfect and there are no shortcuts. To improve, you need to consistently write content for your website and experiment with what works and doesn’t work. For a business website, it’s important to get it right and save time. That is why our professional team at Web2Web has already put in the time and gained the experience to know what will work for your brand. If you want to start making your website content work for you, contact us

5 Principles of Good Website Design

The success of a business website is all in its design, that is why it is important to cover the basic principles. Every element on your website plays a role in your client’s journey and it may be the very first thing they see related to your company. That is why websites have become our company’s online face and good website design is what makes your first impression count. 

To talk about the principles of website design means to take a look at everything that makes a website work. To begin, we will ask ourselves, “what does the client want when they land on our website?” They want answers or content, something your brand supplies. To send them on a successful journey, it takes many different fields of expertise and it starts with the principles. 

Keep it simple. 

Even the craziest websites that are successful limit the number of elements on a page. Why? 
Too many things to do distract your client which can cause frustration and increase bounce rate. Practising simplicity will also make your website look better and aid in navigation. With fewer elements that stand out, your client will know exactly where they want to go. 

We will make use of logical page hierarchy, breadcrumbs and familiar symbols like the hamburger menu icon you can see at the top right of this page. 

Design for mobile first. 

More and more business websites are searched for on mobile instead of desktop. This means that most of your clients will look for you on different screen sizes, so if your website does is not designed for mobile, your clients are likely to leave and seek an alternative solution. 

Colour speaks. 

The perfect colours compliment the brand and attract clients. It plays a role in how your business website feels and removes distractions from your client’s journey. Use complementary colours to create balance and harmony with the different elements on your website. Remember to keep those colours in mind when working with pictures too and don’t be afraid of white space. 

Communicate clearly. 

Your website can look pretty but, the information you want to give must be clear and easy to read. Use effective fonts and colours that stand out against the background. Remember that clients are more likely to scan information to put what’s most important at the top and along the left border of the text. To find out more about making text effective for your business website, read our article about kerning and tracking

Search engines also love to read, and it takes careful use of keywords and other search engine optimizing (SEO) elements to make the page readable to people and rank on Google search. 

Faster load time. 

Nobody likes to wait for websites to load and your clients will expect your business website to be fast. In fact, they probably don’t want to wait for any longer than 2 seconds. How do we do this? Combine code into a central CSS or JavaScript file and compress images and code to be more efficient. Your SEO rankings will like this too. 

Combine these principles for your business website with Web2Web. 

Creating an effective website design that is both attractive and brand-sensitive can take a team of professionals with a wide range of expertise. That is exactly the kind of team you will find at Web2Web. We design and develop websites in an elegant, easy to use manner that will guide visitors into becoming customers. Speak to us today if you want your website to move to the next level. 

Web2Web Food Drive

During this time, more now than ever, thousands of families are in need across South Africa.

Times Live reported that 12 million children & 3.5 million elderly grants will not be enough to cover buying food during this time (Source https://www.timeslive.co.za/sunday-times/news/2020-04-19-covid-19-lockdown-millions-hungry-as-work-dries-up/).

The time to step up to the plate and make a difference is now. There has never been a time in recent history that our fellow neighbours need our assistance more than now.

  • Web2Web will be putting food parcels together to the value of R350.
  • Each food parcel will be able to feed a family of  3-4 for a week.
  • All donations received will be paid into our Payfast account and used in full for this good cause.
  • Our goal is to feed 50 families.
  • Smaller donations are more than welcome.
  • Web2Web kickstarts with R1000 donation.

Food Drive Donation Period Closed

Don’t let your next plugin ruin your WordPress website

If you are the owner of a WordPress website, then you have definitely heard of what a plugin is. You have maybe even downloaded or considered using one, but did you know that with each plugin you use, you are decreasing your company’s websites stability? 

With too many or poorly coded plugins, your business website could degrade in performance or even break. That is why it is essential for you to take precautionary measures before using a new plugin. This is exactly what we are going to discuss in this article. 

So, what exactly is a WordPress plugin? 

Think of plugins like an app on your smartphone. You install it to your WordPress website, and they incorporate custom features that make your website have more specific functionality than before. They have a wide variety of functionalities that they can do, from ecommerce to podcasts functionality and through custom plugin development, so much more can be achieved. There are thousands of available WordPress plugins, and even more, if you look to third-party developers.

What causes plugins to break your website. 

If not chosen smartly or installed correctly, your business website could run into many problems. WordPress updates itself about twice every month which is another factor that can cause issues with plugins. For more about those updates, read our article on why it is important to maintain your WordPress website

If you have customized the source code of your business website, the next plugin you install could cause issues. The source code could have been changed for a number of reasons including custom functionality and styling. It’s a great way to make your business website unique and fit your brand better, but plugins sometimes clash with the changes. 

Certain plugins may use a lot of resources and that can greatly affect the websites load time. Your company’s websites speed is important for search engine optimization (SEO) as Google prefers faster loading sites. SEO aside, your clients prefer that too. There’s a good chance that if your clients are waiting too long, they may give up or find an alternative solution. 

How to stop WordPress plugins from breaking. 

It can be difficult to figure out whether a plugin will break your website or not, but all hope is not lost.  This is why we have made 4 steps on how to make sure your next plugin won’t ruin your WordPress website. 

Only use trusted plugins. 

Choose plugins that show signs that they are supported and maintained by the creator. They will have a high number of active users and their last updated date will not be close to your current one. These types of plugins will often have many reviews that you can go through. Look for what people have complained about and if those issues have been fixed. 

Use less plugins.

The more plugins we use, the higher chance they have of breaking your business website. Some plugins can break others causing your company’s website to crash. To prevent this, we will remove unnecessary plugins or find one function that can replace others. This won’t only make your business website more secure but will also make it easier to manage and maintain. 

Increase website speed.

There are multiple ways we can increase the load speed of your business website and we recommend you do as many as you can. It won’t only help mitigate plugin errors but give your clients a better experience with your brand. 

We can increase website speed by making use of a cache which makes often used data easier for browsers to access. Another way to achieve faster load times is through compression of code and images. The last method we will mention in this article is using a reliable host. Gaining a dedicated server to your website will stop other websites from affecting your company’s. If you want to find out more about increasing your website speed, keep up to date with our Web2Web Blog.  

Backup backup backup.

Before installing any new plugin to your business website, you need to backup what you have. If you don’t and the new plugin breaks it, there may not be a way to recover what you had. Backups should be done on a regular basis regardless of the website and database. So, if you don’t have a regular backup plan for your business website, now is the time to make one. 

Web2Web are WordPress plugin experts 

With so many plugins to choose and manage, making sure your business website doesn’t break can be challenging. At Web2Web, we know exactly how important your website’s stability is. That is why our team of trained WordPress experts can do that for you, so you can get functionality and stability. 

How to use Facebook Creator Studio

Managing social media effectively is important for your business, that’s why Facebook has made Creator Studio and we are going to discuss how you can use it. When set up properly, you will be able to manage multiple Facebook pages, gain insights into your posts and connect your business Instagram account to be even more efficient. 

If you don’t have a Facebook page for your business, then there is no better time like right now. Using Facebook will up your SEO ranking and give you a platform to connect to your clients. Using Creator Studio to manage your pages is very easy to set up. 

Getting started with Creator Studio 

To get started; go to business.facebook.com/creatorstudio or Google ‘Creator Studio’ and it should be your first result.  

Creator Studio home page

If you have a Facebook account, all you need to do is log into Facebook and have admin rights to your Business Facebook page. If this account has those rights to more than one Facebook page, then you will be able to manage each one of them from this one platform. This makes it incredibly easy for your business to manage individual location pages or clubs your company might run. 

Entering you will be shown all the posts that you have made on every page you manage. You can select and deselect which Facebook pages you want to see. You are officially inside Creator Studio and are ready to start. 

Using Creator Studio to create a post 

Once you have selected which page you want to post for (not applicable if you only manage one Facebook page), you will see the option that says “Post something…” 

When you click it, a familiar page will show up on the right-hand side of your screen, or the left you use Facebook upside down. You are going to notice there are more options than your regular Facebook. This is because Facebook only offers the use of its new features through Creator Studio. We won’t go in-depth on how to use each one in this article, but if you want more on that, stay updated with the Web2Web blog. 

Manage your content library 

Facebook saves all the posts you make on your business page and your content library is where it goes. Here’s where you can view posts older than a week and manage them as well as get individual insights on how well they did. 

There are many options for the videos your company has uploaded and here’s why making regular video content can be helpful to flesh out your Business Facebook page. Through playlists and series, you can structure your content in the order you want your clients to see them and sort them according to their relevancy for your client. 

Lastly is your timeline and that just shows you what you see on your Facebook page, every post in the order it was posted. 

Connect your Business Instagram account 

As owners of Instagram, Facebook has made it possible to connect your Business Instagram account to Creator Studio. This will make updating your social media even easier. It’s simple to set up too. Find and click the Instagram logo on the top of your screen. You will see a page that looks similar to the one below. Select connect your account, log into Instagram and now you have made your business social media even simpler. 

How to connect Instagram to Creator Studio

All your Facebook insights in one place 

Probably one of the most important places on Creator Studio. Facebook already offers insight tools onto posts but from here you can view them all from one neat place. From age to country and even what other interests they have, you can see who is viewing your content on Facebook. Find out how many people return and analyze why your post today was better than the one yesterday. We hope it’s not the other way around. 

The amount of use you get from this feature is only limited by the amount you want to use it. 

Are you getting too many messages to handle? 

Next on our list is Inbox+ and it does exactly what you think it does, manage the messages you get from your clients. If you only manage one business page, then this feature is just nice to have. However, if you are managing many different pages you will no longer need to have multiple tabs open or jump back and forth around Facebook. 

Royalty-free sound 

The Sound Collection tab is the last we will cover in this article. This one is very simple as like Inbox+, you’ll understand exactly what’s going on when you see it. If you want to create content and need music or sounds effects without royalties, this library is incredibly useful. 

Sound Collection in Creator Studio

Get the most out of your Social Media 

Creator Studio takes all the features of Business Facebook and puts them all together is a simple and easy to use platform. With the availability of using new features that we don’t see on your Business Facebook page, you can even stand out against family and friend posts. If you are looking you increase the effectiveness of your Business Facebook page, we at Web2Web offer processional Social Media management services that can make your brand stand out to your clients. 

How to use typography to improve your website

We see typography every day, on our phones, in our books and even when we are at the store. Typography is a big part of website and UI design. When a client lands on your website, it’s incredibly important that they are able to read your message and it’s even better if they can see your brands personality in it while reading.  

Let’s discuss what goes on behind the scenes for the design of typography and how you can use it to make your company website better. 

Typography is the design of reading 

Typography is the study and art of making copy readable and appealing to the viewer. It can bring words to life, make difficult to read passages easy to read and structure things in a way to be more engaging. It’s more than just picking a good-looking typeface; used correctly it can harmonize with the UI and help guide the user to where you want them to go. 

There is a big difference in the attention span of a client when typography is good and when it is poor. This is especially important when you need to inform your client about your brand, product or service. Poor typography can cause a reader to rush, skip information or even leave your website, directly affecting sales and conversions. In the opposite light, it can highlight your product or service and bring them right to the buy or enquire button. 

So, typography is important. How can you use it? 

Typography is a large topic that can create whole encyclopedias of information. That is why we will discuss 3 elements, kerning, tracking and leading, and how you can use them for your company’s website. If you want to learn even more about typography for your business, keep up to date with Web2Web, we will discuss this topic even further in future blog posts. 

Kerning and Tracking 

To be as simple as possible, kerning is the space between two letters and tracking is the space between many letters. We adjust it to change the amount of space between those letters and it takes a very keen eye to know what the right amount is. Why not just stick to what the typeface uses? Because the amount of space might not look uniform depending on how you are using it. When we pick a premade typeface, it is often designed to be read in easily in long-form copy, much like what this article is. However, when we are looking at a short sentence or a title, it does not have the same balance. 

Leading 

The space between two lines of copy is called leading. Similar to kerning and tracking, the goal of changing the leading is to improve legibility. Unlike kerning and tracking, the leading does not change when we pick a different typeface. Every time you change, the leading may need to be adjusted accordingly. 

We also need to adjust leading for where the purpose of the copy. Headlines should have a tighter leading while body copy should be looser and when we use white text on a colour background, we need to use looser leading to make it easier to read. There are no magic numbers though and your brand’s image may work better with leading that is looser or tighter than the normal amount. 

Using these tools together 

After putting in the practice and developing an eye for what works, you will notice a big difference in the look and feel of your website and products. You can make things easier to read, highlight what’s more important and make the buying process easier for your clients. If you want to play around with some kerning right now as practice, here is a little game called Kern Type that makes practice a lot of fun. 

Save time with the design professionals at Web2Web 

When there is no right or wrong, it can take a lot of time to get yourself skilled at the fine-tuning of typography. With over 10 years of experience, our designers can make typography simple and give you the business solution you need quickly. If you want your website to read better, contact Web2Web and we can make that happen. 

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