5 ways to reduce bounce rate

When a website is struggling to convert sales, signups or anything else, it’s possible that you will need to take measures to reduce your bounce rate. A high bounce rate can be detrimental to your brand’s online success as it is one of the most common conversions killers.

When your website is not performing as well as it should, it is important to discover why and then implement solutions to solve that. As one of the most common problems, bounce rate seriously hurts your business website’s conversions which in turn, hurts your online success.

Fortunately, there is something you can do about it. In this article, we will dive into what bounce rate is and the things we can do to reduce it on your website.

What is bounce rate?

When someone leaves your website after landing on it, without navigating to another page, we call that a bounce. The bounce rate is the percentage of people who have done that on your website. So, a high bounce rate indicates that someone who landed on your website and had the potential to convert, left.

What makes bounce rate an unreliable statistic is that this will include clicking on a link to a different website, clicking the back button, closing the tab, typing in a URL and session time outs. These are all very normal behaviours on the internet and don’t always mean that there is something wrong with your website.

If your business website has a blog that you link on your social media, a reader could read your whole post and love it, but if they close the tab, it counts as a bounce. So when judging the success of your website, it is important to look at more than one metric.

This doesn’t mean we can forget about bounce rate. It is still important to consider as it can be the result of a serious problem and a low bounce rate is definitely a sign of success.

The good bounce rate to keep and bad bounce rate to reduce.

What is a good bounce rate and what is a bad bounce rate? Well, the answer is not simple but there is a general rule. Every website has its own goals and needs to be looked at differently. The content and purpose of your website play a high factor in this.

That said, here is a good list to use to judge a website’s bounce rate by:

  • 80% and above – very bad.
  • 70% to 80% – poor.
  • 50% to 70% – average.
  • 30% to 50% – excellent.
  • 20% and below – a sign of a tracking error.

How to reduce your bounce rate.

If your bounce rate is in the 70% and above category, it is too high and you need to reduce it. If your bounce rate is below that, then it is important to stay on top of it. You might even have a low rate and want to optimise it. Whatever situation your website is in, here are five ways to reduce your bounce rate.

Speed up your websites load time.

It can be easy to assume that a high bounce rate is caused by the content, but the problem can start before your client has even seen your website. Slow loading landing pages are killers when it comes to bounce rate.

Most of your clients and readers will not want to wait any longer than three seconds to load. Some might even get frustrated after two seconds. This frustration will lead to them bouncing. So, the slower your page loads, the higher your bounce rate will be.

Before you look look at content being the cause for high bounce rates, look at the loading speed on your landing pages.

Google also looks at your website speed for search engine results page (SERP) ranking. If you want to find out more about that, read our article about tricks that you can use for better SEO.

Strong, readable and engaging content.

If a client can’t read your website, they won’t know what to do other than bounce. Your content needs to be easy to read and navigate for a low bounce rate especially if your content has a lot to say.

Pay close attention to how people read content on a website. They scan a page to look for something that stands out. This could be a heading, word or image. Large groups of plain text can slow this behaviour down. In some cases, this may be the desired result, like when you want your client to make a very serious decision. However, your landing pages should not be doing this.

Format your content for easy reading.

The less effort someone has to out in to get what they want from your website, the better. They are more likely to stay and continue navigating your website if it feels effortless. This is were formatting comes in.

To avoid overwhelming your clients when they land on your website, consider these formatting tips:

  • Use headers appropriately so that a client knows where they are.
  • Use subheadings frequently to break up content.
  • Keep paragraphs short in both length and width.
  • Use images that fit the content and amuse the reader.
  • Break up steps with easy to read bullet points.
  • Use white space.

Make powerful Calls to Action.

When a client lands, it is important for them to know what to do next and a weak call to action (CTA) can lose a lot of attention on your website. To begin with creating a strong CTA, consider what you want your clients to do on the landing page. With that goal in mind, craft one clear CTA. More than one will overwhelm your clients and distract from your message.

A well made CTA will effortlessly guide your clients to take the steps into getting what they want and what you want them to do.

Improve the user experience.

The user experience (UX) is a multifaceted part of reducing bounce rate. It’s a topic that is ever-changing and can take multiple articles to cover. For the purpose of bounce rate, we are going to discuss two things; popups and sidebars. If you want to find out more about improving your website’s UX, read our article about it.

Using and reducing popups.

Most people will always hate popups, especially ones that are irrelevant. They are distracting and will lead to bad UX. Some popups are well designed and convert clients into email subscribers or visitors into readers. This is why getting rid of popups if you already use them is not the immediate answer. What is important is to make them unobtrusive and less frustrating.

Free up the sidebar.

While sidebars might seem like “it’s free real estate” it’s not necessarily so. It can be easy to cram widgets, promotions, awards and ads in there, but this will cramp your website and chase away your clients.

What a sidebar is great for is displaying relevant, but minimal, information that expands on what your client is busy looking at on the page. This can include a related promotion or awards that come from well-known sources. Whatever it is you decide to put there, keep it minimal, relevant.

Aim for the right keywords.

Your content should be search engine optimised (SEO) for the best results, but it needs to be optimised for the relevant keywords. If your landing page is ranking for a search that it doesn’t answer, clients will bounce. If your Google Ads shows up on a search that it doesn’t supply an answer to, clients will bounce.

You want to show up on searches that your landing page answers and can promise additional information for. This isn’t the first bounce rate advice that will be about relevance and it will not be your last should you do additional research.

Keep your keywords relevant to the search queries you expect and your bounce rate will not increase because of irrelevance from a search result.

Have your business website set up for success with Web2Web.

What’s better than advice to reduce your website’s bounce rate? Having a website built or updated to succeed from the start. When you work with Web2Web for your brand’s website needs, you will get a team of designers and developers that take every UX and SEO metric into consideration. If you want your business to succeed online, contact us and we can discuss how to move your brand forward online.

Your website needs a custom 404 page

Every professional website that wants to rank on search engines or increase conversions needs a personalized error 404 page. Whether it be from an update to the website or an incorrectly typed URL, the 404 page will show up which is why having one is so important.

A well designed 404 page can save your user experience (UX), help your SEO and can even be a lot of fun when combined with your brand personality. In this article, we are going to cover what a 404 page is and why having a personal one is important for your business website. If you want to learn how to solve 404 errors that are occurring on your WordPress website, read our blog post about WordPress HTTP error codes.

What a 404 page is and why your website needs one.

A 404 page is what shows up when a URL doesn’t lead to an existing web page. This could happen for any number of reasons from avoidable mistakes like deleting a web page without redirecting it to unavoidable human error like making a typo with the URL. If your website draws a lot of traffic, it’s because the causes are so varies that avoiding 404 error pages becomes almost impossible.

A tempting solution to this is simple redirecting all 404 errors back to your homepage. While getting rid of any chance of a client landing on a 404 page sounds good, it’s actually the opposite of what you should be doing.

Redirecting back to your home page can result in bad user experience (UX). Imagine you type a URL in expecting to learn about a product but you land on the home page of a company. You no longer know why you didn’t get what you want and are now forced to navigate the whole website to get to where you want to be. This situation is horrible for your business website’s bounce rate.

This doesn’t mean that all redirecting is bad. If you can redirect a known 404 error to a relevant page, your website will be all the better for it. Read our article on WordPress error pages to find out how to solve known 404 errors this way.

your website needs a 404 page below

Here is why your website needs a 404 page of its own.

Landing on a 404 page is frustrating for users which leads to bad UX. If you don’t have one, your potential clients will likely get the browser’s default page which does you no service. So, what’s the solution to all this?

The purpose of your 404 page is to turn negative UX into a positive one. There are many ways in which we can do this and we have boiled them down into four categories.

Fix the bad UX with good UX.

This first step is the equivalent of fighting fire with fire. Your clients are having bad UX when landing on a 404 page, so replace the bad page with a 404 page that has good UX.

First and foremost, a 404 page that has good UX design needs to explain to the user why they have landed here and not on their desired page. This will end a lot of confusion.

So now that the user knows why they are here, we need to give them somewhere to go to get their desired result. We can use links and instructions to accomplish this. These should lead the user to a place that they can find helpful information or an easy way to navigate your website.

Some great places that you can direct and link to include the menu, blog, HTML sitemap, search bar and the home page. While redirecting to your homepage isn’t ideal, a link back to it is perfect. To help you out, adding a way for the user to report the 404 page can be very helpful in stopping this problem from happening again.

Dribbble’s 404 page displays what the website is all about while streamlining what the user can do. There are exactly three ways for someone who lands here to navigate from the error. Can you spot what they are?

Add your brands personality.

A 404 page is the perfect place to reinforce your branding and personality. By turning the 404 page into something that speaks for your brand, your clients that land here can be reintroduced to your brand’s core message. Done right and your 404 page will help build brand trust and be a page that clients might even enjoy.

We love the personality behind Discord’s 404 page. It’s filled with personality and even has a secret easter egg. If you can find the button, it will take you to a game of Snake. If you think you can find it, click on the image and give it a go.

Allow search engines to continue crawling.

Search engines crawl your website by following links to all the different pages on your site. This in unfortunate if your business website doesn’t have 404 page that does that because then the search engine is forced to stop. It will get as lost as your users will which means your website won’t rank on the search engine result page (SERP).

When you have your own 404 page that includes links to assist your clients, search engines will be able to navigate away from them too. Avoiding negative search engine optimisation (SEO).

When it comes to links on a 404 page, Behance is a fantastic example. They know that users that land here are likely to be interested in one of their categories and so they provide an easy way to get to each one.

Keep it simple for the best results.

Even our busiest example from Behance’s 404 page keeps the page simple. Adding too much information and imagery distracts from the core purpose of your 404 page.

When your clients land, you want to tell them two things: why they are here and where they can go. Anything more than that will hurt your UX and the success of your website as a whole.

Get stunning UX that includes the perfect 404 page for your business with Web2Web.

From your home page to your 404 page, a successful business website needs to have every part of the UX performing at its best. This means fantastic design right from the beginning that has your future in mind so that it can scale with your brand. When you work with Web2Web, this is exactly what you will get. A team dedicated at making to making your UX work for your business. When it comes to creating or improving your website, chat to us and we can develop your digital future.

Why your business website needs a blog

Every year there are more and more social and media platforms for us to connect to our clients with, but it never detracts from why your business website needs a blog. This tried and tested way of sharing company news and media is still as strong as ever for your business. Allowing you to stand out from the crowd and set yourself up as an industry expert.

Big or small, a blog can grow your brand online. This is why it is so important for your business website to have one right now. It’s very simple to set up too and can aid your marketing strategies up for long term success. In this blog post, we are going to cover five different ways that a business blog can boost your business and sales.

Share important updates with your clients.

When it comes to updating your audience about company changes, product information or service offerings, a blog can be a fantastic tool. Social media platforms are often limited in content length, both with character limits and audience patience. A blog, however, thrives on long-form content.

Your business website blog can provide in-depth information that your clients need to know. This flexibility is something you can’t get on any other platform.

Establish credibility and be the expert people turn to.

With longer and more in-depth content, you can easily set yourself up as an expert in your field. Sharing blog posts about the latest industry news, trends and how they effect your customers can increase your views on your website while simultaneously building brand trust.

It is important that the information you share here will genuinely help your clients. Sharing some industry secrets will actually put you above your competition in your customers’ minds. This will boost referrals and create more engagement on your website.

Get to know your audience better and interact with them.

A well-established blog will bring in new traffic to your business website. New readers are all potential clients that you can interact with and learn from. By replying to blog comments and studying the new source of demographic data, you can get to know more about your clients.

In addition to this increase in data, your relationships will grow stronger creating more loyal customers that are active with your brand online.

To get the most out of this tip, encourage your audience to comment on your blog and social media shares. This can take time but when it starts, engage in meaningful conversations with your audience. The more you interact with them, the more they will engage in future posts.

Boost your SEO and local rankings.

Search engines like Google want to show the most relevant pages when someone asks a question. Blogs are better tools for search engine optimisation (SEO) than you might initially think. They very effectively use these SEO tips in ways that your wain website cannot:

  • Touch on long-tail keywords that would usually clutter your main website.
  • Receive high authority backlinks to your website.
  • Create a steady flow of audience traffic and engagements.

When you create blog content, create it for long-tail keywords that are related to your brand. This can get your website to rank for searches that your website would usually not show up on. Think of your main website at the place for your main service keywords while your blog can rank for tips, guides and lists.

When your content is helpful and you are sharing it effectively, other domains will notice. This is a fantastic chance to build relationships with them and get them to link to your content on their own blogs. Keep this up and your SEO ranking will go up.

Lastly, search engines view websites with more traffic as more trustworthy and helpful. When your blog has a consistent audience, Google will notice and rank you higher for it.

via GIPHY

Expand your Social Media and Emailer strategies.

Blog posts are the perfect addition to your social media and emailer calendar. Linking your posts to your social media platforms and emailer content will create a direct link to your website. This can even be used as a way to drive more sales if the blog post is product or service related.

It doesn’t have to stop at one share on social media. You can repurpose older blog posts by sharing quotes and pictures. This will create more consistent traffic to your website.

Email marketing is a very effective strategy, but it’s not always easy to get people to join. This is where your business website’s blog can step in. Consistent posts that offer value to your readers will create an audience that want to be notified on when the next post comes up.

Link your blog post to your emailer and supply a juicy snipped to lure the reader in. Don’t just copy-paste the whole blog post because that will stop the need to travel to your website.

Get the blog that your business website needs with Web2Web.

When it comes to setting up a blog that will scale with your brand and creating content that will last for year to come, you need to lay a strong foundation on your website. This includes UX design, website development and a consistent content strategy.

If you want to set your business website blog up for success, do it with Web2Web. Our skilled team of designers, developers and writers will put your website onto the next level and get your brand speaking to your clients.

Want to find out more? Contact us and we can walk you through everything you need to know.

Blogs we think you should follow:

6 essential UI design tips

Your business website is an interface that your clients will interact with to buy your products and in this article, we will cover 6 essential UI design tips to make that experience even better.

The user interface (UI) is a combination of all the different elements that communicate with your client on your website. This includes everything that they can see from the moment the page loads. It’s your job to make sure that this interaction creates the best experience possible so that the client not only enjoys being on your website but never feels frustrated. Get this right and your bounce rate will decrease which will lead to an increase in conversions.

The difference between UX and UI design tips.

In a previous article, we covered six steps to improve your website’s user experience (UX). So, what makes this article so important then?

UX and UI are two separate design elements that need to work together for a successful website. That is why there is a lot of overlapping information about these two topics that can create some confusion. To avoid this confusion during these UI design tips, here are brief descriptions of each:

UX is all about user-first design and will cover everything about your website from the moment a client is introduced to it. Through UX, we define the way a client feels when engaging with the website and work on ways to make that feeling better. 

UI is on the other side of the coin and true to its name, it’s about the interface design. This will define how your websites interface looks, feels and interacts with your clients. It’s a tool that aids the overall UX of your website that guides the client with icons, buttons, typography, colour, spacing and so much more. 

Now that we have defined the difference between these two design elements, let’s start making your UI better with these six essential UI design tips.

Define how your interface is used.

Before we even begin to design the UI, we need to define how people will be using it. This starts with research on the demographics of your clients. The devices they use to browse the internet and how tech-savvy they are will all play a role in deciding how your client will interact with the UI. 

Here is a list of the most common ways a client can interact with a websites UI:

  • Tapping or clicking
  • Dragging and dropping
  • Swiping
  • Typing
  • Talking

Choose the functionality that best suits your clients. Remember to make sure that whatever functionality you use is easy for both desktop and mobile browsers.

UI design tips actions

Show how the interface is used.

Now that we have defined how it will be used, we need to show this to our clients. The moment they have to figure out what to do means waisted time to them and will lead to frustration. In addition, one click or tap could lead to serious results for the client like spending money or deleting their account. When it’s not explicitly clear on what they need to do, clients can get nervous to interact. 

Our goal with UI is to remove frustration and fear and replace it with confidence. By making use of several design elements, we can make the intent of the UI clear to the client. 

Here are four things you can add to your UI to help your clients understand what they need to do:

Anticipate and make space for mistakes.

Let’s face it, someone is going to make a mistake or get lost at some point while browsing your website. If you leave the solution making to after these issues occur, you will be losing many potential clients on your business website. This is why it is vital to anticipate mistakes and provide ways to fix them before they even happen. 

If you have ever bought anything online or filled out personal information for an online account, you will see some of the best UI examples for anticipating mistakes. Forms can detect incorrectly entered emails and don’t allow you to submit the form without completing it. Online shopping carts will also have pop-ups to confirm deletion or when there’s an attempt to close the page. 

To properly solve this part of the UI, we need to brainstorm every page and answer these questions:

  • What is my client doing on this page?
  • What can they do incorrectly?
  • How can we inform the client on what to do?

Copy plays a vital role here as words are often the fastest way to explain a situation. If your client is deleting something, use warnings if they can’t recover it. If your client is making filled in a form incorrectly, clearly point out what went wrong. It doesn’t hurt to put some of your brand personality into these warnings either.

 UI design tips warnings

The art of leaving breadcrumbs. 

One of the most common issues a client may have on a website is getting lost. This can be an incredibly frustrating issue and it can happen for several reasons. Whatever the reason is, it’s important to have a way for your client to navigate where they are if your website has many pages to follow.  

This is where breadcrumbs come in. They are a simple navigation bar that shows the pages your client went through to get to where they are right now.

White space is your friend.

If you have space, use it. If you don’t have space, make it. White space allows your design to breathe and helps your websites UX. Not only will the design look more polished, but it will be easier to navigate. 

When UI elements are placed too closely together, misclicking and mistakes from the client’s behalf will increase. So do your design and your clients a favour and give the UI the space it needs to be effective. 

UI design tips white space

Provide instant feedback.

When you flip a switch, you expect a light to turn on. When you turn your car key, you expect the motor to start running. Every day we receive instant feedback from the actions we take and there should be no exception when it comes to UI design. 

When a website’s UI doesn’t respond to a client’s actions, they will wonder if they should restart or give up. Fortunately, there are very simple ways in which we can give this feedback even if a page still needs to load. This can come in the form of a button reacting when being clicked or a loading screen when the page needs time to load. 

The way your UI elements respond should link directly to the decisions made in step one. 

Bonus tip: If the page will load in less than 5 seconds, don’t use a progress bar for your load screen. This will make the time waiting seem longer because we are used to progress bars showing with big tasks.

Make decisions simple.

The more UI elements your client sees, the more difficult it becomes for them to make a decision. This is especially true when it comes to making a purchase. This means you should KISS. Keep It Simple, Stupid

Use as few UI elements as possible, stick to one call to action (CTA) per page and make the space required to move from one UI element to the other minimal. 

That being said, you may have pages where you need your client to slow down and consider their options. An example of where you might want this is your company’s blog or when there is a very important decision that needs to be made. In this case, giving your clients more options and long-form content can be desired.

Get your business website’s UI right with Web2Web.

These UI design tips have covered the basic essentials you need to get started on creating great UI. The work doesn’t stop here though, it requires more research, design and development. This requires a full, dedicated team that will make your website their number one priority. This is exactly what we offer at Web2Web. With over 10 years of experience in website design and development, your UI design will speak to your clients and guide them to the final conversion when you work with us. Talk to us if you want to improve the way your website speaks.

The hamburger menu guide

If it’s a menu guide on how to order a hamburger you are looking for, then you are in the wrong place. Apart from jokes, there are no beef patties covered in cheese and surrounded in buns here because we are going to be giving a guide on the user interface (UI) tool that we call the hamburger menu. 

Used right, the hamburger menu can be an incredibly helpful tool for your business website. However, using it incorrectly can hinder instead of helping your clients. Below is our guide on everything you need to know about the hamburger menu and how you can use it. 

What is the hamburger menu? 

Travelling back to the 1980s, designer Norm Cox created the hamburger menu as a UI element for the Xerox Star personal workstation. It was four vertical lines above each other that when clicked, opened a list of items. 

Fast forward to where we are today and it has become one of the most known UI elements on websites and applications. It’s popularity greatly rose with the increase of mobile technology that has less space on the screen for bulky UI menus. Today the hamburger menu no longer has four lines, but three lines instead and it is typically placed at the top left or right side of a screen. 

These useful icons are used to open navigation menus for websites and applications allowing a clean UI and smooth user experience (UX). While the original has been changed slightly since the 80s, the hamburger menu remains one of the most well-known UI elements today. 

The rise of mobile-first design. 

Since the burst of mobile technology, the hamburger menu has become increasingly popular. This is because screen real estate is very limited on smaller screens. It didn’t take very long for Google to rank mobile-friendly websites higher either which means traditional websites soon adopted the hamburger menu too. Apart from mobile real estate and search engine optimisation (SEO), the hamburger menu has many other reasons why you might want to use it. In the rest of this guide, we will go over why you would want to or not want to use the hamburger menu and how you can implement it into your business website. 

Why you should use the hamburger menu.

The hamburger menu guide

It is widely recognised. 
The purpose of the hamburger menu is almost always understood. The understanding also grows with every generation, so it’s a long-lasting symbol too. This is because the purpose of the hamburger menu has never changed, so it avoids all the confusion could have when faced with a new UI. 

Clean and focused design. 
In a world where less can mean more, the hamburger menu reigns supreme. With only three lines, that can be as simple as you want, there is no cleaner place to put a menu. This allows your brand’s website design to put the focus on more important products, images or other navigation features. 

Instant and direct access. 
There is no second-guessing as to what will happen when you click in the hamburger menu and it can give access to every feature your website has to offer. When used right, this can mean less searching and fewer clicks for your clients. This improves UX which in turn will improve your conversion rates. 

Why you should not use the hamburger menu. 

Hiding features. 
When something is out of sight, it can become out of mind. A hamburger menu will hide features on your website behind the three lines. When hidden in this way, users will automatically assume that those features are less important. This will hinder click through rates and can hurt your UX. 

Everybody doesn’t know. 
While remaining one of the most recognisable UI elements, there are still some people who will not. When your client first lands on your website, they will immediately look for what they can do. They want to find the navigation tools, but if they are hidden behind a hamburger menu, your client may leave. 

Requires more steps. 
While some features may be quicker to access through a hamburger menu, others won’t be. When a key feature on your website is hiding behind a hamburger menu, it will mean your clients need to make an extra click to get to where they want to be. This reduces the effectiveness of your UX because it is more difficult to reach. 

The guide to using the hamburger menu. 

 As you have seen, there are several pros and cons to the hamburger menu. Sometimes the pros outweigh the cons and other times, cons can be avoided with cleaver UI design. If you have decided the hamburger menu is for you or you just want to learn more, we will now discuss how you can use the hamburger menu and its best practises. 

When to use the hamburger menu. 

If your website has several features, some more important than others, then putting the secondary features behind a hamburger menu can be a good idea to avoid clutter. In this case, the extra click will save your client from having to search the landing page for what they want. 

Having a cluttered screen can seriously hinder your UX and your clients will be turned away. It’s important to not overload the landing page and limit the navigation that your client can do. This is where hamburger menus are perfect. They can hide features that are not core to the importance of your website while keeping the additional navigation optional in a neat and easy to read space. This is particularly helpful when the screen real estate is limited. 

When designing a responsive website, a hamburger menu for smaller screens but a more traditional menu for bigger screens can be the perfect in-between. This option is fantastic when your business website’s UI is strong but difficult to navigate on mobile devices. If this is how you wish to implement the hamburger menu, then be sure that the mobile version still carries the same core message with the menu hidden. 

Where to put the Hamburger menu. 

The rule of thumb for the position of a hamburger menu is at the top right corner of the screen. This is typically the easiest to access position that doesn’t clash with pre-existing UI. The latter becomes a concern when your client is using an iOS device where there is already a navigational button. This clash can cause misclicks that will result in a bad UX. 

The floating hamburger menu.

Floating hamburger menu guide

If your clients use mobile devices more than desktop, the floating hamburger menu could be a fantastic answer. It is typically placed at the bottom right corner of the screen and will hover over what is displayed. This will place importance on its existence and be very close to a mobile user’s reach. 

Using words is a good alternative.

MENU – It doesn’t take up much space and puts its intent in words. While a hamburger menu can be a brilliant solution to UI design, words can convey the message even clearer. If you know that your clients have the chance of not understanding the hamburger menu, then you can use the word or a combination of both.

Text hamburger menu guide

Create the perfect UI for you and your clients with Web2Web. 

With good UI comes good client engagements. This will boost your website’s traffic and increase your conversions. This is why it is so important to get the UI of your brand’s website right. When building a website with Web2Web, you will get a design and development team that knows exactly how to make the UI perfect for your brand and your clients. Getting started is simple too, contact us if you are starting a new website or want to update an already existing one to support your business goals. 

How to improve your website UX

As a space where your clients can engage with your brand 27/7, it’s important to improve your website user experience (UX). Good UX will turn your website into one of your strongest business tools. Think of it as a salesperson, a good one will guide the client to where they want to be, convincing them that you are the answer to their problem.

Whether you are starting a new website or already have one, it’s always a good idea to relook at UX. New trends and technology grow quickly making a lot of websites feel clunky in comparison. That is why we have gathered six steps that you can use to improve your website UX.

How to improve your website UX.

You know your business website’s UX is good when it is easy to navigate, offers valuable information and gives no frustration to the user. Before we start with improvements, it’s important to have your research down. Know your target audience and be aware of the current trends. Now that we have that ready, let’s begin.

Define your content’s purpose.

Increasing your audience or sales are a given. When we think about a website’s purpose, we need to be more specific. When we have our goals set, we can improve the UX on your website to make the journey seamless. While defining the purpose your website has, it’s a good idea to align it to the long-term goals of your company. This will allow the UX to be long-lasting.

Now that you have a purpose to design the UX too, it’s time to create content. Read our guide on creating more engaging content to get you going in the right direction.

Website UX purpose

Make strong headlines.

When it comes to navigation, your headlines are vital for guiding your clients around your website. In our previous step we spoke about having a purpose, your headlines should reflect that, leading your clients to the pages that solve their problems.

When creating or reviewing our headlines, we want to make sure they are doing two things: Using keywords and highlighting key content. This will assist your websites search engine optimisation (SEO) and allow the reader to quickly find exactly what they want.

The less time your clients spend searching, the greater the UX.

Create powerful calls to action.

A call to action (CTA) is what we use to make readers do something on your website. Having a fantastic experience on your website helps nobody if, at the end of the journey, there’s no prompt on what to do.

Whether it be sales or sign-ups, you need to spend time on creating strong CTAs. These will always include a powerful verb or action word. Consider colour and shape too. Your clients will need to know where to click and a CTA should stand out as the obvious place to do that.

Use responsive design.

All websites today must include responsive design for good UX. Unfortunately, websites that have not been refreshed in many years and even some new websites don’t use it. With smartphones, tablets and even more mobile devices that have access to the internet, your clients could be visiting your website from anywhere. Responsive design ensures that a website will offer the same great UX, no matter what the device.

It’s fact that the majority of people will search for a brand on their mobile device before desktop. This is why we recommend you always design for mobile-first for the best UX.

Keep your design consistent.

Consistency means making every page on your website feel like one. Every page should reflect your brand identity which will not only look professional but avoid any feelings of getting lost. When people get lost on a website, it doesn’t take them very long to give up and look for an alternative with better UX.

Optimize your website.

An unoptimized website is slow to load and leads to blank and error pages. Ideally, you want your website to load within 4 seconds and to be free from errors. To help improve your speed and address any errors, we have provided two guides that you can follow:

Start improving your website UX with Web2Web.

Great UX design is no simple process and it takes a team of designers, developers and writers working together to get right. With Web2Web, you get exactly that. Our team has over 10 years of experience in website design and development, creating high quality, enterprise-level web solutions for business. If you are planning a new website or refreshing an already existing one, contact us and we can improve your website UX.

What you should do after you publish a blog

You have just done the final proofread and you are ready to click publish, but what should you do after you publish your blog post? Definitely not just leave it, because then all your hard work won’t do anything for your brand. You can’t just stop after sharing it on social media either. That will just re-engage your current audience.

If you want your business blog to do work for you, you have to put in more work after you publish a blog. Below we are going to answer the question, “what should I do after I publish a blog?”, with seven simple steps that you can add to any marketing strategy.

To learn more about what you should be doing before you publish, read our article about making content that will get noticed.

Reread and Relink.

We know you just put in a lot of effort to make sure your business blog post is perfect. Trust us, we do. However, little mistakes can be overlooked and it’s often good to look at what you wrote with a fresh mind. So, the very first thing you should do after you publish a blog post is proofread again.

While you are still on your business website, now would be a great time to find older posts that could link to your new one. Chances are, your audience will still read your older posts and creating a link to a newer one will increase its traffic.

Use your brand’s emailer.

One of the quickest ways to increase traffic to your blog post is through your brand’s emailer. Your audience here is already interested in your content, so show them where to find more. So, if you have an emailer, you should be doing this step after you publish a blog post.

To make this step even more effective, there are some guidelines we should follow. When sharing your blog post on the emailer, you should only include a snippet of the content. Putting the entire blog post will give no need to visit your blog, so make a teaser to grab their attention. This teaser should have enough information to get a reader interested followed by a strong call-to-action to get them to your blog.

Share on social media.

If you haven’t been doing this already, you are missing out on a lot of traffic. To get you started, read our article about choosing the right social media for your brand. This will help you pick which platform you want to share your content on.

We can take this step even further. Posting your blog posts just once will only yield limited results. To get more traffic, add your older blog posts into your social media strategy too. This will keep those posts alive and get new readers engaged with your content.

When reusing older blog posts on social media, it is important to keep it fresh. Don’t just copy the post word for word, make it new. Here are three ideas that you can use to freshen up the message:

  • Use a quote or an excerpt from the blog.
  • Share an important image that appeared in the blog.
  • Tag an influencer who featured in the blog.

Work with others.

Working with other blogs and influencers is a great way to increase traffic to your new blog post. However, this step is easier said than done. It can take a lot of time finding, curating and connecting with like-minded content creators. That is why we are going to break down one process that you can use.

It starts with a Google search on topics that are related to the one your posts are about. You want to find high ranking blogs that share quality content. From that list, look to see if they have social media pages and choose from the active ones. Then take the first step, let them know about posts you make that they will be interested in sharing. Don’t be afraid to share their content either.

Through this, you will boost traffic to your blog, increase engagements on social media and create high-value backlinks.

Reply to comments.

If you are new or experienced with creating blog posts, you know that just getting your readers to start commenting can be a challenge. So, if your blog has a comments section, you should be active with them after you publish a blog post.

When you engage with your readers, it rewards them for commenting. This will encourage them to do so again and others to join in. Not only that, but search engines will notice the activity too, boosting your search engine results page (SERP) rankings.

You can use Creator Studio when it comes to managing comments on Facebook and Instagram. It’s a free social media manager that puts both platforms into one place.

Answer questions with your blog.

Using more unique social media pages like Reddit and Quora are perfect for this step, although you can use the standard ones too. After you publish your blog post, you should search for people asking questions related to the same topic.

When you find the perfect question that your new blog post answers, you can reply to their query with your blog. But before you post a link and leave, you need to make sure your reply is helpful and informative. Answer the question in your reply and offer more information with your blog.

When it comes to Reddit and Quora, users appreciate genuine answers that really help.

Read and study your analytics.

This final step is one of the most important things that you should do after you publish a blog post. Without looking at your analytics, you will never know what is and isn’t working. Content management systems (CMSs) like WordPress offer their own analytics but you can always go a step further with Google Analytics. This will allow you to see the results of all the work you put in.

Here is an easy guide to setting up a Google Analytics account. You can use this to find any weaknesses your current plans have and form strategies to solve them.

Get engaging content creation and boost your traffic with Web2Web.

When it comes to content, consistency is key. Both regularity and quality need to be maintained for results to grow in addition to using the seven steps that we have covered. This can become an overwhelming task to handle, but with Web2Web, that can become a worry of the past. Our marketing and content team know the ins and outs of engaging content and getting your clients to find it. Contact us if you want to turn your content management into a successful marketing strategy.

5 tricks you can use for better SEO

While search engine optimization (SEO) practises change all the time, there are still tricks that we can always apply for better SEO. If you are a business website owner, you cannot ignore the power of search engine leads. They are more plentiful and often more dedicated to the product you are offering.

Think about it, when was the last time you went to a company’s website to look at things you had no interest in? If your answer is never, we would not be surprised. When someone enters your website for the first time, they are a potential client. These are 5 tricks that you can use for better SEO that you can apply to any strategy for more potential clients.

Trick 1: A faster website will have faster results.

Ever since Google added website speed into its algorithm, website speed has been a much-needed value to compete for search engine results page (SERP) rankings. We have discussed how important website speed is on numerous occasions.

Sure, you can still rank with a website that takes more than two to four seconds to load, but you will never beat your competition that has a faster loading page, but it doesn’t stop at SEO. The potential clients that you are getting from your SEO ranking are more likely to give up on your website or not trust it if your website if they are waiting for more than five seconds.

Some helpful advice to increase your brand’s website is to remove the plugins you don’t need and compress any images.

Trick 2: Take the first step and link to other websites.

Link building can quickly become a very intimidating task to undertake, we know. That is why we recommend you take the first step. Linking to another website may seem bad because it will take readers off your page, but that is not the case. You are providing the best answer to your clients which will build brand trust, create a relationship with whom you are linking to and improve your SEO.

When you link to another website, you want to pick blogs with high authority that will offer value to the reader. When those blogs start to notice you and link your content, you will need a way to find their links to your company and know what to do with them.

Trick 3: Forget the search engines and write for people.

Who is going to read, buy and rate your products and services? It definitely is not Google. Even with SEO as a top marketing priority, your clients are still more important and their journey from website to sale should be your first focus. This is because SEO can only make more people find you, it can’t make them buy.

So, when it comes to the content on your website, focus on who will be reading it first and the search engines will follow. Google likes good content because it follows where real people go and stay, which means forgetting about Google will make Google like you more. It’s like playing hard to get with an artificial algorithm.

While making your content great for people to read, we recommend that you take a look at meta descriptions. This will be the first content that your potential clients will read about your company, so it is a valuable asset to attracting them. You should have a unique and eye-catching meta description about every page on your business website. If you are a WordPress user, there are some excellent plugins that can use to change the meta description on your pages.

Trick 4: Use keywords that you can compete with.

Keyword research is at the core of all SEO strategy, but there is no point in using relevant keywords that are too vague to compete with. This is where we look at using long-tail keywords over their short-tail counterpart. Long-tail keywords consist of three to four words and you should generally not use any more than that. These keywords will have less competition which means you will have an easier time ranking higher. In turn, this will mean more people will find your business online and search engine will reward that even more.

While looking at the keywords you are using, remember that images are a very important place to invest research time into. Google has a whole portion of its search engine just for them, so they will help you rank.

With voice search growing in popularity, it is important to keep it in mind going forward. While it should not be your biggest focus in 2020, more and more people are starting to ask Siri and Alexa for their search queries. So, we will need to start planning for conversational questions as searches.

Trick 5: Work with industry-related influencers.

There are not many other strategies that can drive as many conversions like an influencer marketing campaign can. Even knowing that; this is not something that many companies do. This is a really big missed opportunity, one that you can take advantage of.

When you find the right influencers for your brand and get them to make content related to your brand, you can drive their audience through to your website. This will bring a significant amount of people who are already highly committed to a purchase. Throwing in a discount code can help a lot too. This trick relies on the correct research into which influencers to contact and how they should tag you.

If you want more tricks for better SEO, try our article about 4 SEO mistakes that you should avoid.

Improve your website SEO with Web2Web.

If you have only just become aware of its importance or are looking for more tricks for better SEO, the more experience you have on your team the better. With Web2Web, you can be on top of the ever-changing algorithms and latest SEO trends at all times. We develop search engine optimised websites and manage marketing plans that will boost your SERP rankings. If you want to take your business to the next level online, talk to us and let’s discuss how we can make that happen for you.

How to avoid becoming the victim of email spoofing

It doesn’t matter if it’s your business or personal accounts, email spoofing is a very real threat that we want to avoid. The problem is, with thousands of spoofing attacks every day, it can be difficult to not fall victim to some of them. During this article, we are going to go over what email spoofing is and what are the steps that your company can take to avoid it from ever affecting your business.

What is Email Spoofing?

In a nutshell, all forms of spoofing are a tactic to perform phishing scams. These scams make use of deception to trick the victims into taking some kind of action that is harmful to themselves and the company or person being impersonated.

Emails are the most common form of spoofing and they cost organisations and people millions every year. It doesn’t stop there, when cybercriminals impersonate brands, it can hurt your brand trust or open the inner workings of a company to damaging viruses.

If you have ever been the victim of a spoofing attack, you may have received emails or phone calls from your own number. While those may be obvious attacks that we can recognise, it’s when the attack impersonates someone else that this becomes a problem. This can come in the form of an email from your boss or a client.

Without a further inspection, you or one of your employees may engage with the email as though it was real and give the cybercriminal exactly what they want. This could include personal or financial information, intellectual property or data, a transfer of funds, login credentials or the download of malicious software.

Tip: We recommend keeping your whole company safe online, to boost your protection, Find out how you can improve your security on WordPress.

How does email spoofing work?

While impersonating your brand and making a convincing deception may sound like a difficult thing to do, the scariest part is that it’s not. Email spoofing is a very simple process that uses an SMTP server and email software.

All a cybercriminal needs to do after that is make the email headers look like they are coming from someone other than them. Email spoofing sometimes involves other types of spoofing to be more convincing. These can include email addresses, domains and display names. Cybercriminals will often research companies and individuals they wish to spoof to get all of this data.

If you are not yet convinced that this is a serious threat; these cybercriminals become you or your brand and commit crimes in that name. Employees and clients might hand over valuable information which can cost you money and trust.

Tip: When it comes to protecting valuable information that cybercriminals can use to spoof, preventing brute force attacks on WordPress is an important security step.

How to avoid email spoofing.

If you have ever looked at your inbox and seen too many “undeliverable” notifications, it’s a sign that your email address is being spoofed. This is not a situation that anyone wants to be in. That is why it is important that we take measures for this to never happen, especially in today’s digital age.

Avoid spoofing from your domain.

When it comes to stopping cybercriminals from using your domain, there are three tools that you need. In combination, they can protect your email and domain from spoofing.

The first is called Sender Policy Framework (SPF). This tool will outline valid IP addresses that are approved to send emails from your domain.

Next is a tool called Domain Keys Identification Mail (DKIM). This will prevent spoofing emails from being sent from your domain. It does this by updating the Domain Name System (DNS) of your email to add a digital signature. This is a way to guarantee that the email remains unaltered from the moment it was sent.

If you thought that last acronym was long, then prepare yourself for the last tool. A Domain-based Message Authentication, Reporting and Conformance (DMARC) is a tool that authenticates, reports and applies policy protocol. It uses both SPF and DKIM to provide information about the email domains.

Use an email signing certificate.

By making use of email signing certificates, you can supply a way for your clients and employees to confirm your identity when they receive an email. When you set this up, inform the receivers of your emails about the certificate. That way they can trust what comes from you and spot spoofing.

Spot the problem before it affects you.

One of the most common deceptions, when a cybercriminal is targeting your business, is to impersonate an owner or manager. This makes your employees the most vulnerable targets to receive spoof emails. Knowledge and understanding are the most powerful tools to combat this threat, so we recommend training in cyber awareness. Everyone in the company should get involved as this threat affects both the company and its employees.

With the whole team on board, there are two checks that you need to make to avoid email spoofing. The first check-in in the email header where we will look for the following common email spoofing traits:

  • Content that doesn’t match the sender.
  • Poor grammar and punctuation.
  • Urgency to act or do something.
  • Inaccurate sender information.

Now that we have taken steps to avoid being the victim of email spoofing, everyone in your company is equipped to find spoof email. But what do you do when you find an email that is considered spoof?

The first step to take is to inform your companies IT team. Forward the email in question with a warning about your suspicion. If the email was sent from a known email provider, you should inform that provider. Similar to the IT team, forward the email with a warning so that they are aware of the issue. Unfortunately, cybercriminals often use free email services and close the email account before any reports can be made. The last step is to inform the company or individual who is being impersonated about the spoof email so that they can take their own actions against it.

Get the best digital security advice from Web2Web.

You wouldn’t leave a physical store without an alarm system, so don’t leave your online business without one either. When it comes to internet security, it’s important that your company has the right measures put in place. At Web2Web, we don’t just develop in the digital world, we make it a more secure and safer place to do business. If you want to put your business online or make your current website a better place to do business, chat to us today.

How you can increase User-Generated Content

While growing your brand’s influence online, you will always find an increase in User-Generated Content (UGC) to be incredibly important. This type of media will save you time and money while building brand loyalty and trust. These posts also tend to get way more engagements than any other type of posts. This means that there are more people finding your brand.

This all sounds amazing to have, but getting and growing it can be a difficult task. In this article, we are going to go over ways that you can take into your social media marketing plan to increase your User-Generated Content.

How to increase User-generated Content.

User-generated Content consists of all social media posts, online videos and blog posts that are about your brand, but not made or paid for by your brand. This is already an amazing help to any brand growth, but we can take it a step further.

Below are five different ways that you can use and encourage more User-generated content into your own content.

Be the first to engage.

While all User-generated Content is made by others, encouraging it starts with you. Your brand needs to be one that engages with its clients and fans on a regular basis. This needs to happen before you ask for any kind of User-generated Content, otherwise, it will be out of character for your brand. You can engage by liking, commenting and responding to conversations shares on your client’s platforms.

Show how your audience can tag you.
Hashtags and @mentions are incredibly important when it comes to finding user-generated content. During the engaging stages, you should make a clear and easy to use brand hashtag. Be sure to use it in a natural way so that your clients will know to use it when they want to get your attention.

Put the spotlight on your fans.
Now that we are regularly engaging with our clients and we have a great hashtag to use, we want to start finding and sharing their content. Find examples of great User-generated Content that you would like to see more of and share it on your online platforms. Remember to always get consent from the person who made the post and to reference them accurately when you share.

Incentivise more content.

There are many things that can motivate an audience to do things. So far, the only incentive we have talked has been exposure. Quite often, your audience will just be happy to be rewarded with just a share and an @mention. We don’t have to stop there, in fact, we can increase the amount of User-generated Content as well as the quality of it.

Here are two simple ways in which we can do this:

Social rewards.
If your brand has an email newsletter, blog or any other way it shares information with its clients, then you can use them to encourage more User-generated Content. Make it clear to your clients that their photos, videos or reviews will appear on one of your platforms if you like it. Keeping this consistent could bring a very natural increase in User-generated Content and quality.

Competition rewards.
There’s nothing like a competition to get fans interacting with your brand and generating content. This type of reward is similar to social rewards except it has a bigger but more limited reward. If you offer a significant reward that is on brand or appeals to your clients, entries will come. This is especially true if the entry can be as simple as one photo.

Host an event.

It can be physical or virtual, but depending on what type of business your brand runs, you might choose to run a workshop, webinar or a fundraiser for a cause you believe in. What matters is that your clients can engage with it and in turn, share their experience.

To make the event very successful for content, you need to make an event hashtag. This way you and others can find the content that is specifically make for the event. Encourage attendees to share their time at your event with the hashtag. You can even incorporate the incentive step into the event hashtag to get the ball rolling.

Give tests and samples of your latest offers.

User-generated content often comes from enthusiasm for your product or service. There probably isn’t a more exciting way to get that giving your brands new offering for free before its release. This can be to super fans or influencers that are in a similar field. Getting these types of people involved early on will encourage them to share their feelings on your product or service with others, and that is where the content comes in. Ask the people you give it to for feedback. You don’t have to be too picky about where the content is shared as long as you can share from where they post.

Bonus tip: If they post from a platform that you are not on, there is likely a small community that you are missing out on. This is a chance to expand to even more clients online.

Provide picture worthy places.

If your business has a physical store or your event has a non-virtual location, you can make a place where clients and attendees will want to take pictures and share them. Set up a stunning banner with the relevant hashtags and encourage others to take pictures there. You can even take the picture and post it yourself with their consent.

Increase the quality of your content with Web2Web.

Staying on top of the latest trends, curating User-generated Content and increasing the quality of your posts are all part of social media management and they all require time and experience to get right. That is why Web2Web offers professional social media management and marketing services. With over 10 years of experience with online business, we know how to get your clients more engaged and increase your User-generated Content.

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