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Get your website brand image right

Get your website brand image right (5 tips)

A good website has a strong brand image. When done successfully, opening your website feels like walking into a well-planned store. It’s immersive, reassures the client that they are in the right place and most importantly, reminds them why they chose you to solve their problems. If your company has a real-life shop front and […]

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www.web2web.co.za/blog/landing-page-tips

5 landing page tips that convert

Your marketing efforts are only as strong as your landing page, so it comes as no surprise when tips for making them successful are so valuable. In this article, we are going to discuss five tips that you can use right now to make a landing page that converts. You have put a lot of […]

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Starters guide to voice search optimization

Starters guide to voice search optimization

As Google develops it, voice search is growing in popularity and so does the need to optimize your business website for it. But how would you do that and where on your website should you do it? In this article, we are going to answer those questions so that you can prepare your online presence […]

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5 steps to prevent data loss

5 steps to prevent data loss

Data loss is no joke and it’s something your company needs to prevent as much as it can. Unfortunately, many only learn to prevent it after data loss has happened. You don’t want to be in that situation and with these tried and true methods, you hopefully won’t have to. When data loss happens, your […]

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7 tips to improve your business blog

7 tips to improve your business blog

Running a blog for your business can be intimidating but it doesn’t have to be with these seven tips to improve it. Your company can really benefit from having its own blog. From search engine optimization (SEO) to gaining brand trust from your clients, it’s not an aspect of your online footprint that you want […]

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Make a professional Instagram grid layout

Make a professional Instagram grid layout

Your Instagram grid is a peek into your company and the layout is what sells the personality. Every Instagram page has all of that account’s posts lined up into a grid of three images at a time. For influencers, it shows off their style, but for your company, it can bolster your brand’s image. In […]

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Google Core Web Vitals for SEO guide

Google Core Web Vitals for SEO guide

Google will be making Core Web Vitals ranking factors for search engine optimization (SEO) in May 2021. But what are they and how can you use them to improve your website? In this article, we are going to answer that and provide you with actionable steps that you can use on your website. With over […]

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5 tips for a more mobile-friendly website

A mobile-friendly website prioritizes the browsing experience done on phones, tablets and any other mobile devices. Over the last decade, this approach to website design has become vitally important to your company’s online success. Over 50% of all online traffic comes from mobile devices and due to the ever-evolving technology, this percentage will keep on […]

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5 important SEO ranking factors

5 important SEO ranking factors

An SEO (search engine optimisation) strategy is a vital part of your company’s online success but with over 200 ranking factors on Google alone, this can become very overwhelming. This is doubly so when you consider that search engines constantly change ranking factors and how much each one is worth. Fortunately, some SEO ranking factors […]

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7 permalink best practices

7 permalink best practices

A permalink is a URL for a specific webpage, image or other content that you publish online and by following its best practices, you will improve your SEO and UX. But what are these best practices and how can they improve your website? In this article, we are going to answer that. Permalink basics. Before […]

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